Fanta’s beloved Halloween packaging is back again in 2018 with designs from illustrator Ty Mattson to bring the iconic characters to life. Their playful personality and flavor profile of a different Fanta variety is to make the spooky season even more wickedly delicious and fun.
Fanta’s beloved Halloween packaging is back again in 2018 with designs from illustrator Ty Mattson to bring the iconic characters to life. Their playful personality and flavor profile of a different Fanta variety makes the spooky season even more wickedly delicious and fun.
Led creative direction and worked with illustrator Ty Mattson to create Halloween promotional packaging. Developed design strategy for off-pack communication.
Design Director: Henry Kim
Design Lead: Yiwen Lu
Brand Lead: Jennifer Jacob
Project Manager: Alison Bates
Agency: Mattson Creative
